On-Demand Webinars

Advocacy/Marketing

These on-demand webinars are listed from most recent to oldest. See PLA On-Demand Webinars for general information about our on-demand webinars and a list of available topics.

Please note: As ALA transitions to a new, centralized eLearning site, PLA’s on-demand webinars are temporarily unavailable for purchase. If you’d like to purchase access to an on-demand webinar, please contact PLA at plawebinars@ala.org and we will follow up with you when these products are available on the new eLearning site. However, many of PLA’s on-demand webinars are free, each denoted with a green “Free!” icon below the title.

 

On-DemandWebinar
Many libraries have eliminated late fines. When Saint Paul (Minnesota) Public Library took the plunge, we led with our values to produce a comprehensive, transparent internal and external communications plan that boldly proclaimed our intent and celebrated our success. Learn how we moved from public awareness to unabashed marketing; how the media took up the cause; and the many touch points and communications tactics we used to bring staff members, stakeholders, policymakers, and community members along.
On-DemandWebinarFree!
Houston and Queens Public Libraries offer the innovative financial wellbeing program Ready, Set, Bank℠, in partnership with Capital One, to meet the significant demand for senior digital skill development and financial wellbeing classes. This free on-demand webinar shows you how this program helps patrons navigate the world of online banking by providing hands-on demonstrations, video tutorials, and answers to questions about safeguarding personal information online, along with step-by-step guidance on how to manage a bank account on a computer or mobile device.
On-DemandWebinar
Online maps, budget apps, open data portals, even your library's website: in small towns and large cities alike, civic technology improves the relationship between people and their government. Civic technologist volunteers and government tech personnel are now bringing the innovations of Silicon Valley to bear on the challenges and day-to-day matters of Main Street. Libraries, as respected community institutions, should represent the needs of their patrons when governments plan community technology initiatives.
On-DemandWebinarFree!
More than 200,000 people have raised their voices to oppose Macmillan Publishers’ embargo on new eBook titles to public libraries, and ALA has filed its first report with Congress about restrictive licensing and unfair pricing for digital content. Now what? Join the ALA Public Policy & Advocacy Office and the Public Library Association for an update on the #eBooksForAll campaign, planned next steps with Congress and data gathering to build the library case, and specific actions you can take to advance these efforts.
On-DemandWebinar
Learn how to grow beyond traditional programming and implement new approaches perfect for your library. Understand how to introduce unique programs to better engage your community without putting too much stress on the budget. This on-demand webinar presents approaches to reinvigorate classic programs by creatively integrating technology, stealthily provide skill building and learning opportunities, and highlight existing library services—all in a fun, interactive environment.
On-DemandWebinar
According to Pew Research Center, millennials (22–37-year-olds) are the most likely generation of Americans to use public libraries, with 53% of millennials saying they used a library or bookmobile in the previous 12 months, as of fall 2016. However, most millennials are “high use, low contact” patrons, meaning they interact in person with the library very little. So how do we get them through our doors and interacting with the library on a deeper level? Start with programming!
On-DemandWebinarFree!
Enhance the customer experience by increasing staff engagement! Learn how the Plano Public Library created a cohesive customer service experience by training staff to share “just one thing” about the library. Staff became more comfortable with patron interactions and engaged with more people during outreach. This concept became a cornerstone to the Outreach & Engagement team’s training and communications. With this concept in place, specific staff were identified for different types of outreach events to address the needs of different communities in their city.
On-DemandWebinarFree!
Is there a specific audience your organization is trying to reach? A partnership you’re hoping to form? A strategic goal you’re looking to fulfill? In this on-demand webinar, learn how libraries have used Outside the Lines: Libraries Reintroduced to achieve their organizational goals. Learn more about this global initiative while also gathering tips on how to set and communicate goals for your organization—internally and externally, build strong partnerships, and provide relevant and surprising experiences for your community that shift perceptions of libraries.
On-DemandWebinar
Public libraries can and do use the podcast platform as an efficient and easy method to share news and information, promote programs and services, and distribute other important content to their patrons. This on-demand webinar provides the details that will help you produce, record, and deliver your own podcasts. It covers developing the podcast, picking topics, selecting the right equipment and other tools, recording and editing the program, and delivering finished podcasts to your patrons. — PREVIEW AVAILABLE
On-DemandWebinarFree!
This on-demand webinar focuses on how public librarians and libraries can learn from and use the Aspen Institute’s report, “Rising to the Challenge: Re-Envisioning Public Libraries.” The report distills the thinking and discussion of a select 35-member working group of leaders from the library field, executives from businesses, officials from various levels of government, community development visionaries and education experts. Originally presented as part of the 2015 PLA Leadership Academy.