Advocacy/Marketing
On-demand webinars are archived recordings of previous PLA webinars available 24/7 for viewing at your convenience.
Click to view all webinars—both live and on-demand—currently available in the ALA eLearning catalog.
Please note: As PLA transitions its webinar content to the new, centralized ALA eLearning site, some older on-demand webinars may be temporarily unavailable for purchase. If you’d like to purchase access to an older on-demand webinar, please contact PLA at plawebinars@ala.org and we will follow up with you when these products are available on the new eLearning site. However, many of PLA’s on-demand webinars are free, each denoted with a green “Free!” icon below the title.

This on-demand webinar presents the problem we are faced with solving along with steps to solve it. Using labor market data and skills insight from dozens of countries, presenters identify ten jobs that are well positioned to continue to grow in the future. Hear about time-limited resources to integrate into the library’s programming and communications, such as free learning paths and LinkedIn Learning classes, GitHub Learning Lab tools, and low-cost Microsoft Certifications.

The COVID-19 pandemic has made it critical for health information providers across the country to stay informed about the special protections and benefits health insurance coverage offers to the safety of LGBTQ community members. This free on-demandwebinar helps educate public library practitioners about available health insurance coverage options, benefits, and special federal protections exclusively for LGBTQ communities during the Open Enrollment period of the Affordable Care Act (Nov. 1–Dec. 15, 2020 for plans that start Jan. 1. 2021).

This free on-demand webinar empowers all federal student loan borrowers with an overview of online tools and resources for managing personal student loans during the uncertain times of COVID-19. Learn about options made available under the CARES Act and strategies for lowering monthly federal student loan payments after COVID-19 stimulus assistance ends. Electronic tools for helping patrons enroll to lower payments and helping public service workers maintain eligibility for student loan forgiveness programs are discussed.

This on-demand webinar will help viewers understand how social media listening tools like social dashboards can be used to gather insights on a local community’s reaction to isolation and self-quarantine during the coronavirus pandemic. Also learn to use these insights to adjust services and plan programs that address active community needs.

Join StoryCorps, the national oral history project, for an in-depth look at how to engage your community and local stakeholders through storytelling. Each year, StoryCorps collaborates with hundreds of community partners in order to record and preserve diverse voices from across the U.S. In this webinar, we’ll share insights from our partnership model, discuss StoryCorps’ efforts to create a representative archive, and provide best practices and case studies for engaging your library community through storytelling.

Houston and Queens Public Libraries offer the innovative financial wellbeing program Ready, Set, Bank℠, in partnership with Capital One, to meet the significant demand for senior digital skill development and financial wellbeing classes. This free on-demand webinar shows you how this program helps patrons navigate the world of online banking by providing hands-on demonstrations, video tutorials, and answers to questions about safeguarding personal information online, along with step-by-step guidance on how to manage a bank account on a computer or mobile device.

Enhance the customer experience by increasing staff engagement! Learn how the Plano Public Library created a cohesive customer service experience by training staff to share “just one thing” about the library. Staff became more comfortable with patron interactions and engaged with more people during outreach. This concept became a cornerstone to the Outreach & Engagement team’s training and communications. With this concept in place, specific staff were identified for different types of outreach events to address the needs of different communities in their city.

Is there a specific audience your organization is trying to reach? A partnership you’re hoping to form? A strategic goal you’re looking to fulfill? In this on-demand webinar, learn how libraries have used Outside the Lines: Libraries Reintroduced to achieve their organizational goals. Learn more about this global initiative while also gathering tips on how to set and communicate goals for your organization—internally and externally, build strong partnerships, and provide relevant and surprising experiences for your community that shift perceptions of libraries.

Public libraries can and do use the podcast platform as an efficient and easy method to share news and information, promote programs and services, and distribute other important content to their patrons. This on-demand webinar provides the details that will help you produce, record, and deliver your own podcasts. It covers developing the podcast, picking topics, selecting the right equipment and other tools, recording and editing the program, and delivering finished podcasts to your patrons. — PREVIEW AVAILABLE

The second in a series of three webinars designed to help you turn your Project Outcome results into action. This on-demand webinar offers up communications strategies for library staff to use when delivering their Project Outcome results to internal and external audiences. It was preceded by Project Outcome Results: Maximizing Their Meaning and followed by Project Outcome: An Integral Part of the Planning Process.