Transforming Our Image Parts I & II

Based on the award-winning article, “Transforming Our Image through Words that Work: Perception is Everything” (Public Libraries, PLA/ALA, Vol. 48, No. 5, Sept./Oct. 2009, p. 24–32), by Valerie J. Gross, this webinar describes a straightforward concept that enables libraries to heighten their importance by replacing traditional terms with powerful, intuitive, value-enhanced terminology that people understand. Attendees learned how strategic vocabulary can immediately convey your true value—even to someone who has never set foot in a library.

Originally presented May 18, 2011.

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Additional Resources:

How to Contact the Presenter:

Valerie J. Gross

President & CEO

Howard County Library System

6600 Cradlerock Way

Columbia, MD 21045