The Value of Outcome Measurement for Library Programs: An Overview of Project Outcome

PLA partnered with the American Library Association (ALA) Public Programs Office to present this webinar designed to teach participants the value of measuring outcomes within library programs. This introductory webinar provides an overview of outcome measurement and the Project Outcome tools, and is specifically aimed toward programming librarians interested in getting started using outcome measurement. Whether you are a programming librarian or in charge of programmatic decision-making at your library, it is important to understand the different ways to evaluate your programs. Learn how the PLA initiative Project Outcome provides new ways to collect data and how it relates to making program improvements, creating additional programs, and eliminating programs that are no longer meeting the needs of your community. Participants will see real-life examples of how measuring outcomes helped libraries gather better data to create better programs for their patrons.

Originally presented January 21, 2016.


At the conclusion of this on-demand webinar, participants will:

  • Be able to identify what an outcome is;
  • Know how to enroll in and use Project Outcome; and
  • Be able to apply their understanding of outcome measurement to their own programs.

Additional Resources

Who Should Attend

This on-demand webinar is open to everyone but will be most beneficial to program librarians and library staff in charge of program decision-making that are interested in getting started using outcome measurement. Project Outcome is a free service provided by the Public Library Association. If you would like to enroll in Project Outcome, please do so at and view our “How to Enroll in Project Outcome” webinar for training.


Emily PlagmanEmily Plagman is the Project Manager for PLA’s performance measurement initiative, Project Outcome, funded by the Bill & Melinda Gates Foundation, overseeing its development and implementation. Prior to joining PLA, Emily worked as a project manager, at the Chicago Metropolitan Agency for Planning on an energy efficiency grant.  Emily received her Master’s in International Public Affairs from the LaFollette School of Public Affairs at the University of Wisconsin and her Bachelor’s in Political Science at Marquette University. 



This on-demand webinar is free and available 24/7 for your viewing convenience.

How to Register

No registration is required.

Tech Requirements

To playback this archived webinar you should have either the latest version of Flash running on your computer, or use a browser with native HTML5 support. Please use the most up-to-date version available of Chrome, Safari, Firefox, Opera, or Internet Explorer. A fast Internet connection and computer is recommended.

Credits or CEUs

PLA does not award credit hours, or CEUs, for its on-demand webinars and cannot verify participation.


If you have questions or problems accessing a recording, send a message to or call 800-545-2433 ext. 5PLA (5752).