Outcome Measurement Made Easy with PLA’s Project Outcome

The Public Library Association's field-driven initiative, Project Outcome, is a FREE online toolkit offering an innovative and easy-to-use platform for public libraries to measure the impact of their programs and services. Staff are able to easily measure patron outcomes using the field-tested surveys, quickly analyze their data using ready-made reports and interactive data dashboards, and take action using the results. For the first time, public libraries have access to an aggregated set of outcome measurement data and analysis tools they can use to affect change within their communities and beyond. Since launching in June 2015, Project Outcome has helped libraries make programmatic improvements, streamline strategic planning and decision making, increase advocacy, and gain funding. This on-demand webinar provides an overview of the toolkit and examples of how libraries have been able to benefit from using Project Outcome.

Originally presented January 12, 2017.

Learning Outcomes

At the conclusion of this on-demand webinar, participants will:

  • Understand how measuring outcomes can help demonstrate community impact;
  • Know what is included in the Project Outcome toolkit and how participating libraries are using it; and
  • Be able to apply the toolkit in their library.

Additional Resources

Who Should Attend

This on-demand webinar is open to everyone interested in outcome measurement. Project Outcome is a free service provided by the Public Library Association. If you would like to enroll in Project Outcome in advance of the webinar, please do so at www.projectoutcome.org.


Emily PlagmanEmily Plagman is the Project Manager for PLA’s field-driven initiative, Project Outcome, funded by the Bill & Melinda Gates Foundation, overseeing its development and implementation. Prior to joining PLA, Emily worked as a project manager, at the Chicago Metropolitan Agency for Planning on an energy efficiency grant. Emily received her Master’s in International Public Affairs from the LaFollette School of Public Affairs at the University of Wisconsin and her Bachelor’s in Political Science at Marquette University.



This on-demand webinar is free and available 24/7 for your viewing convenience.

How to Register

No registration is required.

Tech Requirements

To playback this archived webinar you should have either the latest version of Flash running on your computer, or use a browser with native HTML5 support. Please use the most up-to-date version available of Chrome, Safari, Firefox, Opera, or Internet Explorer. A fast Internet connection and computer is recommended.

Credits or CEUs

PLA does not award credit hours, or CEUs, for its on-demand webinars and cannot verify participation.


If you have questions or problems accessing a recording, send a message to plawebinars@ala.org or call 800-545-2433 ext. 5PLA (5752).