The Elusive Library Non-User: How Can Libraries Find Out What Non-Users Want?

PLA Conference Webinar Series: Three Top Programs from PLA 2012

People who visit the library infrequently—or those who don’t visit at all—present a special challenge to public library staff. It’s hard to identify why they don’t use the library, because they typically ignore surveys or focus groups. And without knowing what their needs are, it’s difficult to know what services and programs will attract them. Don’t give up! This one-hour webinar offers successful techniques to gain insights about non-users and provides ideas of how to draw them into the library.

Originally presented November 7, 2012.

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