Membership Advisory Group

To advise PLA on creating successful membership recruitment and retention practices. This advisory group operates to: Provide member perspective to PLA; Offer input to help PLA connect with and impact membership; Help prioritize member messaging; Review member communications for relevance and persuasiveness; Identify opportunities for enhancement of member benefits.

Deliverables and outcomes:

• Review PLA membership statistics and trends
• Provide feedback and advice on PLA member engagement activities and communications
• Engage new members by welcoming them to PLA via email and attending PLA-sponsored conference events (PLA Happy Hour at ALA Midwinter Meeting, PLA Member Breakfast at ALA Annual Conference, PLA Conference, etc.)
• Increase the number of renewed members by making members feel welcome and offering advice on how PLA can better serve its membership
• Increase the number of opportunities for members to engage and get involved with PLA

Expected time commitment:

• Attend ALA Midwinter Meeting and ALA Annual Conference (4 hours/year plus travel time)
• Attend virtual meetings (2–4 hours/year)
• Review and respond to emails and ALA Connect messages (2–3 hours/year)
• Send PLA member welcome emails (3–5 hours/year)

Desired skills, knowledge, or experience:

• Experience in community engagement
• Familiarity with PLA and ALA membership structure
• Familiarity with PLA’s branding, messaging and strategic plan
• Ability to be “welcome wagon” for PLA members
• Ability to answer member-related questions