Measurement, Evaluation and Assessment Committee

Charge and Work

Review, analyze, and recommend measures, techniques, and data-related activities that will help strengthen and advance the public library field in providing services and programs to its patrons as well as communicating the value of libraries to internal and external audiences. Identify new data trends and determine their applicability to in articulating the value of public libraries. The committee will also be responsible for reviewing existing PLA data products and services, including PLDS/PLAMetrics, and recommending updates, revisions, etc.

Deliverables and outcomes:

• Review data and usage statistics of existing PLA data products and services, including the annual topical surveys, Benchmark, and Project Outcome
• Research and identify data trends and determine their applicability to advocating public library value
• Increase the number of public libraries participating in the annual surveys by recommending changes and making improvements to the overall process
• Increase the number of libraries measuring outcomes by determining changes or additions to the Project Outcome website or the standardized outcome measures
• Increase PLA’s ability to support public libraries in collecting, analyzing and using data to increase their impact by making recommendations for product improvements, programming, and professional development
• Support collaboration between PLA and key stakeholders in public library measurement and evaluation, including but not limited to the Institute of Museum and Library Services (IMLS) and Chief Officers of State Library Agencies (COSLA)

Expected time commitment:

• Attend ALA Annual Conference for an in-person committee meeting (4-8 hours/year plus travel time)
• Attend virtual meetings for full-committee and sub-committees (10-12 hours/year)
• Review and respond to emails and ALA Connect messages (10-12 hours/year)

Desired skills, knowledge, or experience:

• Experience collecting, analyzing and working with different kinds of library data
• Familiarity with research and evaluation methods
• Familiarity with PLA data products and services, including Benchmark and Project Outcome
• Skills interpreting and using data for decision making and advocacy
• Ability to represent the public library field and advocate for their data needs
• Bilingual language skills or experience working directly with ESL or low-literacy populations