Public Awareness

Engaging your community through active strategic marketing

CHICAGO — Terry Kendrick’s "Engaging your Community through Active Strategic Marketing,” published by Facet Publishing and available through the ALA Store, provides an overview of best practices for strategic marketing, including advice on how to implement effective marketing activities in libraries and information services with the best chance of success.

Announcing Our 2021 Core Forum Opening and Closing Speakers!

Core Forum 2021 welcomes our Opening Keynote speaker, Nikole Hannah-Jones, and Closing Keynote Speaker, Jonathan Moody!

The October 7-9 Core Forum in Baltimore will be our first opportunity to celebrate the diverse and interconnected library work of Core members. We’ll engage the collective expertise of presenters and participants, facilitating thought-provoking conversations over two days of presentations, tabletop exhibits, and poster sessions. There will be opportunities to safely reconnect with colleagues during receptions, dine-arounds, and in the uncommons space. 

Celebrate Preservation Week ® 2021 with free webinars, event tools and resources

CHICAGO — April 25–May 1, libraries, institutions, archives and museums across the country will celebrate preservation and conservation in their communities, libraries, institutions, archives and museums. Following the Preservation Week 2021 theme “Preserving Community Archives,” Preservation Week will promote and support efforts to conserve community archives, offering free webinars, event tools, and preservation tips and resources.

Celebrate Preservation Week 2021 with free webinars from Core

CHICAGO—On Tuesday, April 27 and Wednesday, April 28, join Core: Leadership, Infrastructure, Futures for two free Preservation Week 2021 webinars.

#1000BlackGirlBooks founder Marley Dias to support Library Card Sign-Up Month 2021

CHICAGO—Marley Dias, author, executive producer and founder of #1000BlackGirlBooks, is taking on a new role as honorary chair of Library Card Sign-Up Month. This September, Dias will join the American Library Association (ALA) and libraries nationwide in promoting the power of a library card.

Celebrate the joy of reading with Miss Piggy and Kermit READ® poster tees

CHICAGO – Apparel and accessories company Out of Print is collaborating with the American Library Association (ALA) on the debut of its Disney Miss Piggy and Kermit Muppets READ® tees. The T-shirt will feature a vintage image of Miss Piggy and Kermit among the library stacks originally released in 1981 as part of ALA’s READ® poster campaign promoting literacy.

'Everything Sad is Untrue (a true story)' wins 2021 Printz Award

CHICAGO – “Everything Sad is Untrue (a true story),” written by Daniel Nayeri and published by Arthur A. Levine, an imprint of Levine Querido, has won the 2021 Michael L. Printz Award for Excellence in Young Adult Literature. The Young Adult Library Services Association (YALSA) today announced the winner during the ALA Midwinter Virtual, held, Jan. 22 - 26.

In an autobiographical novel, middle-schooler Daniel, formerly Khosrou, tells his unimpressed and at times cruel classmates about his experience as an Iranian refugee.

'If These Wings Could Fly' wins 2021 William C. Morris Award

CHICAGO – “If These Wings Could Fly,” written by Kyrie McCauley and published by Katherine Tegen Books, an imprint of HarperCollins, has been named the 2021 winner of the William C. Morris Award, which honors a book written for young adults by a previously unpublished author. The award was announced today by the Young Adult Library Services Association (YALSA) at the American Library Association’s ALA Midwinter Virtual, held Jan. 22 – 26.