Baby Yoda stars in new READ® poster and bookmark from the American Library Association

For Immediate Release
Thu, 12/03/2020


Communications and Marketing Office

ALA Media Relations


CHICAGO – Star Wars fans, book lovers, and collectors from around the universe can use their powers to help libraries this holiday season. The Child (a.k.a. Grogu or Baby Yoda), the breakout star of Disney+'s hit series The Mandalorian, is featured in several new must-have products from the American Library Association (ALA), a 501c3 non-profit. All proceeds will fund advocacy, awareness, and accreditation programs for library professionals worldwide.

ALA's READ® campaign, supported by ALA Graphics, celebrates the joy of reading and the importance of lifelong learning. For more than 30 years, the iconic READ® posters have featured celebrities, musicians, award-winning authors and illustrators, and library advocates who’ve lent their star power to support our nation’s libraries.

Reminiscent of the original Yoda poster ALA Graphics offered in the early 1980s, The Child's poster and bookmark continue the tradition of previous Star Wars™ READ® collaborations, including with C3PO and R2D2, as well as other timeless characters.

"Baby Yoda is one of the biggest stars in the galaxy – and we’re thrilled to feature such a beloved character in one of ALA’s most recognized campaigns," said ALA President Julius Jefferson, Jr. "We hope that library supporters, Star Wars fans, and others will use this poster and bookmark to inspire minds to discover the vast resources libraries offer. Special thanks to Disney-Lucasfilm Press for their continued generous support of libraries."

ALA Graphics supports the American Library Association's mission through the creation and distribution of quality products promoting libraries, literacy, and reading.

About the American Library Association 

American Library Association (ALA) is the foremost national organization providing resources to inspire library and information professionals to transform their communities through essential programs and services. For more than 140 years, ALA has been the trusted voice of libraries, advocating for the profession and the library's role in enhancing learning and ensuring access to information for all. For more information, visit