New “Jumanji: Welcome to the Jungle” PSAs capture the action and adventure found at the library
For Immediate Release
Communications and Marketing Office
ALA Media Relations
CHICAGO - Let’s face it. It’s an information jungle out there and librarians and library staff lead countless quests to transform lives through education and lifelong learning. In conjunction with the anticipated release of “Jumanji: Welcome to the Jungle” on Dec. 20, 2017, American Library Association (ALA) and Sony Pictures are offering free action-packed audio, social media, and video public service announcements (PSAs). Available for download until Feb. 28, the library-themed announcements feature Jack Black and promote transformative resources libraries and library staff offer.
“ALA appreciates Sony Pictures’ generous support as we look for creative ways to promote the invaluable resources and services libraries offer their users,” said ALA President Jim Neal. “No matter the adventure, library staff are qualified guides to resources that transform and empower communities through education and lifelong learning.”
ALA members and library supporters are welcome to download, share and post PSAs to library web pages and social media channels. Broadcast quality PSAs also are available for radio and television organizations. Library advocates are encouraged to use “Jumanji: Welcome to the Jungle” social media PSAs, or follow and retweet ALA “Jumanji: Welcome to the Jungle” social media posts @AmericanLibraryAssociation.
“Jumanji: Welcome to the Jungle” PSAs are made possible by Sony Pictures and Libraries Transform, a national initiative of the ALA which increases public awareness of the value, impact, and services provided by libraries and library professionals. Library supporters are welcome to join the campaign to access free resources and tools to promote the value of our nation’s libraries.
About “Jumanji: Welcome to the Jungle”
In the brand-new adventure Jumanji: Welcome to the Jungle, the game has changed as four teenagers in detention are sucked into the world of Jumanji. When they discover an old video game console with a game they’ve never heard of, they decide to play and are immediately thrust into the game’s jungle setting, in the bodies of the avatar characters they chose (Dwayne Johnson, Jack Black, Kevin Hart, and Karen Gillan). What they discover is that you don’t just play Jumanji – Jumanji plays you. To win, they’ll have to go on the most dangerous adventure of their lives, or they’ll be stuck in the game forever… Directed by Jake Kasdan, the screenplay is by Chris McKenna & Erik Sommers and Scott Rosenberg & Jeff Pinkner with a screen story by Chris McKenna, based on the book Jumanji by Chris Van Allsburg. The film is produced by Matt Tolmach and William Teitler.
About Sony Pictures
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., which is a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. SPE’s Motion Picture Group includes film labels Columbia Pictures, TriStar Pictures, Screen Gems, Sony Pictures Animation, and Sony Pictures Classics. For additional information, visit http://www.sonypictures.com.
About the American Library Association
The American Library Association is the oldest and largest library association in the world, with more than 57,000 members in academic, public, school, government, and special libraries. The mission of the American Library Association is to provide leadership for the development, promotion and improvement of library and information services and the profession of librarianship in order to enhance learning and ensure access to information for all.