For immediate release | June 13, 2016

2016 PR Xchange winners announced

CHICAGO, June 8, 2016 — The Library Leadership and Management Association--Public Relations and Marketing Section (LLAMA-PRMS) PR Xchange Committee is delighted to announce the winners of this year’s PR Xchange Awards Competition for library promotional materials. Over 390 entries in print and electronic formats were submitted from over 100 institutions, including public, academic, school, state and special libraries. Entries were appraised by a jury of 17 marketing professionals on the quality of content, format, design, creativity and originality. The jury, which included a group of talented marketing and communications professionals, graphic designers, several outreach librarians and a library marketing consultant, were impressed by the innovative and compelling work submitted by libraries.

This year there are 27 electronic winners and 32 print winners. A complete listing of this year’s winners is available at

Winning entries will be on display at the PR Xchange Event from 11 a.m. – 1:30 p.m. on Sunday, June 26, 2016 in the ALA Exhibit Hall - Special Events Area, at the ALA Annual Conference in Orlando, Florida, .

The PR Xchange Event offers visitors the opportunity to view and take home sample promotional materials from libraries across North America. Approximately 1,000 ALA Annual Conference attendees visit the PR Xchange event each year. All libraries are invited to send their promotional materials to be shared with colleagues at the PR Xchange Event. Mailing instructions and labels can be found at

This year, the PR Xchange Event will include the following invited guests:

2016 John Cotton Dana Library Public Relations Award Winners will display their award winning materials.

The 2016 Library Marketing and Communications Conference (LMCC) Planning Committee will be here to answer questions about the 2016 Conference

The ACRL Library Marketing and Outreach (LMaO) Interest Group will talk about their interest group

Kathy Dempsey will be giving away sample copies of Marketing Library Services newsletter and selling “Libraries Are Essential” bumper stickers and her book, The Accidental Library Marketer

Rebecca Metzger and Alison Armstrong (PRMS Chairs) will be discussing the Public Relations and Marketing Section of LLAMA

Rowman and Littlefield Publishers and ABC-CLIO will display and sell copies of some of their current library marketing books

For more information, please contact Mark Aaron Polger, Chair of the PR Xchange Committee, at


Fred Reuland

Program Officer, Continuing Education


Library Leadership and Management Association