Free webinar: How to Leverage Snoopy to Run a Library Card Sign-Up Campaign for Your Library

For Immediate Release
Tue, 07/14/2015


Megan McFarlane

Campaign Coordinator

Public Awareness Office


CHICAGO — Snoopy is coming to your library. Are you ready?

Learn how to leverage this year’s Library Card Sign-up Month spokesdog—Snoopy!

A free webinar, at 2 - 3 p.m. CDT on July 21, offers inexpensive ideas and success stories that your library (no matter how big or small) can easily replicate to create a great library card sign-up campaign.

Some participants will be selected at random to receive complimentary Library Card Sign-up Month products from ALA Graphics.

Registration is mandatory and limited to the first 100 participants who arrive in the virtual room.  Visit the Adobe Connect event page to sign up today:

This webinar will be archived and accessible to ALA members.

Presenters include 

  • Nancy Dowd, chair of the American Library Association Public Awareness Committee and project manager for LibraryAware at NoveList EBSCO Publishing. She is a recipient of the John Cotton Dana Library Public Relations Award, author of ALA’s bestselling book, “Bite-Sized Marketing, Realistic Solution for Overworked Librarians,” and blogs about marketing ideas for non-profits at The M Word; 
  • Pam Jaskot, consultant and trainer for LibraryAware at NoveList EBSCO Publishing.

This webinar is sponsored by ALA’s Public Awareness Committee, Committee on Library Advocacy, Office for Library Advocacy and Public Awareness Office.

PSAs featuring Snoopy and sample media tools are available on the Library Card Sign-Up Month Web page. To learn more about ALA’s advocacy and public awareness efforts, visit: