Using Twitter for marketing and outreach

CHICAGO — ALA TechSource announces a new session of the popular workshop, Using Twitter for Marketing and Outreach with Andy Burkhardt. This workshop will last 90 minutes and take place at 2:30 p.m. EDT/1:30 p.m. CDT on Wednesday, Oct. 29, 2014.

This workshop will empower you to build a consistent, effective library Twitter presence that creates value for your library users and promotes the library, its resources and its services. Twitter is a powerful tool that allows you to build community and reach out to people in real time. You can leverage Twitter to market your library, gain a better understanding of your users and provide service and support.

Andy Burkhardt will show you the benefits of a library Twitter presence as well as share information and tips on how to successfully and efficiently manage that presence. You will learn how to build awareness of conversations and mentions of your library by creating a social media dashboard. Dashboards allow you to create saved searches, schedule tweets and manage multiple social networks, all of which save valuable time.

After the workshop, you will be able to:

• create a Twitter dashboard in order to build awareness and follow conversations;
• schedule tweets in order to save time and maintain fresh content;
• craft tweets that both market your library and create value for your audience;
• use Twitter metric tools to measure and improve effectiveness.

About the Instructor

Andy Burkhardt is the assistant director at the Champlain College Library (winner of the 2012 ACRL Excellence Award) in Burlington, Vt. His areas of expertise include technology in education, social media and information literacy. He regularly presents on these topics at local, regional and national conferences. He also writes on these topics for journals, magazines and in his award-winning blog Information Tyrannosaur. Connect with him on Twitter: @vonburkhardt.

Registration for this ALA TechSource Workshop is available on the ALA Store. You can purchase registration at both individual and group rates.

ALA TechSource Workshops are designed to give you and your staff the opportunity to participate in a hands-on learning experience that will help you make the best technology decisions for your library.

ALA TechSource is a publishing imprint of the American Library Association. ALA TechSource publishes Library Technology Reports and the ALA TechSource Blog.

ALA Store purchases fund advocacy, awareness, and accreditation programs for library professionals worldwide.