For immediate release | August 13, 2013

LLAMA webinar explores using focus groups to gather data

Charmaine Scott

CHICAGO - Are you looking for an easy way to gather data about your library users’ needs and preferences that is fast and economical? Then focus groups may be your best choice. The Library Leadership and Management Association (LLAMA) will present “Getting Started with User Focus Groups” from 1:30 p.m. to 3 p.m. Central time on Wednesday, Sept. 4. This webinar will provide an overview of focus groups as an effective data gathering technique.

Participants will be able to:

  • evaluate whether a focus group is the best source for the data they seek;
  • identify questions to ask for planning the focus groups;
  • list skills needed by a facilitator;
  • describe three phases to use for data analysis.

Speaker: Charmaine Scott is the training and administrative officer at Washington University Libraries, Saint Louis, Mo.

Fees:

LLAMA member: $49

Non-LLAMA member $59

LLAMA group rate (5 or more people at one site) $199

Non-LLAMA group rate (5 or more people at one site) $239

Register online: http://tinyurl.com/3zhtecm

For questions about this webinar or other LLAMA programs, contact Fred Reuland. freuland@ala.org

About the Library Leadership and Management Association

The Library Leadership and Management Association (www.ala.org/llama) advances outstanding leadership and management practices in library and information services by encouraging and nurturing individual excellence in current and aspiring library leaders. LLAMA is a division of the American Library Association

Contact:

Fred Reuland

LLAMA Program Officer, Continuing Education

Library Leadership and Management Association (LLAMA)

freuland@ala.org