For immediate release | May 13, 2013

Library fundraising secrets revealed at 'Raising $: Process and People' preconference at ALA Annual

PHILADELPHIA - Peter Pearson raises millions of dollars for the St. Paul (Minn.) Public Library, and he will reveal how other groups can too at “Raising $: Process and People,” a preconference with LLAMA and United for Libraries at the ALA Annual Conference in Chicago.

Join Pearson, along with other renowned library fundraisers such as Cleveland’s Felton Thomas and Tulsa’s Gary Shaffer, who will share fundraising secrets and successes, along with tips for creating and working productively with library foundations.

Ideal for both novices and experts looking for new energy and ideas, this preconference will outline components of successful fundraising with interactive sessions. Panel sessions will include capital campaigns, how to identify potential donors, and building effective relationships with friends and foundations. During speed consulting, attendees will receive answers by the pros on topics such as planned giving, starting a foundation, annual fund drives, board recruitment, and understanding members versus donors.

“Raising $: Process and People” will be held on Friday, June 28, from 9 a.m. to 4 p.m. at McCormick Place S102a The cost to attend is $150 for LLAMA or United for Libraries members, $200 for ALA members. Event code: LAM2. To register, visit

United for Libraries: The Association of Library Trustees, Advocates, Friends and Foundations, is a division of the American Library Association that supports citizens who govern, promote, advocate, and fundraise for libraries. United for Libraries brings together library Trustees, advocates, friends, and foundations into a partnership that creates a powerful force for libraries in the 21st century. For more information or to join United for Libraries, contact Jillian Kalonick at (312) 280-2161 or

The Library Leadership and Management Association (LLAMA) advances outstanding leadership and management practices in library and information services by encouraging and nurturing individual excellence in current and aspiring library leaders. LLAMA is a division of the American Library Association.



Jillian Kalonick

Marketing/Public Relations Specialist

United for Libraries