For immediate release | December 4, 2012

LITA workshops at 2013 ALA Midwinter Meeting

CHICAGO — LITA is offering two full-day workshops, to be held from 8:30 a.m. - 4 p.m. on Friday, Jan. 25 at the ALA Midwinter Meeting in Seattle.

Building Web Applications with HTML5, CSS3, and Javascript: An Introduction to HTML5; Washington State Convention Center, room TCC 204
Speaker: Jason Clark, Montana State University
Geolocation, native video, offline storage, semantic markup elements, responsive web design, canvas elements, voice input, drag and drop, opacity, gradients... HTML5 has been released and is changing the way Web developers work. With wide support in mobile browsers and the latest browser releases from Google and Firefox, HTML5 is poised to be the technology that will help build the next version of the Web. In this workshop, we'll look at some of the possibilities, trends and enhancements that HTML5, CSS3 and the new Javascript APIs enable. As a workshop deliverable, we'll talk through the specifics of implementation and work through building a prototype HTML5 application.
Developing a Web Analytics Strategy for Your Library: Using Data to Measure Success; Washington State Convention Center, room TCC 205
Speakers: Tabatha Farney, University of Colorado, Colorado Springs; Nina McHale, Arapahoe (Colo.) Library District
Web analytics strategy combines the library's mission, identified website goals and customized key performance indicators (KPIs) to measure those goals. A Web analytics strategy is essential for libraries because it helps them focus on the data that matters and defines what a library expects from an effective site. It also guides future development of the site and indicates potential areas for usability testing. The workshop covers important Web analytics concepts, metrics and reports, discusses best practices for creating a Web analytics strategy, specifically focusing on goal creation and selecting KPIs that fit, and demonstrates how to review the website use data to determine if the site is meeting the set expectations and the actions to take if it is not. Recommendations on how to report and share this data will also be included. By the end of the session, each participant will have a beginning draft to a Web analytics strategy that contains measurable goals and identified KPIs that fit their library's needs. While no prior experience with Web analytics is required, participants should have access to the Web analytics tool used to track they website they want to focus on in this session.
Please note: you do not have to register for ALA Midwinter Meeting to attend a workshop. Visit the LITA website for more information on registration and other LITA events at ALA Midwinter.


Melissa Prentice

Marketing Specialist

Library and Information Technology Association (LITA)

1-800-545-2433 ext.4268