For immediate release | October 26, 2012

Ben Bizzle helps attendees maximize Facebook impact in ALA Masters Session at Midwinter Meeting

CHICAGO — Library Facebook and social media guru Ben Bizzle will show attendees how to maximize the reach and impact of a library Facebook page in the ALA Masters session “Outreach 2.0: The Digital Revolution of Public Relations” 11:45 a.m. - 12:30 p.m. on Sunday, Jan. 27. This popular library innovator will provide strategies for taking advantage of the most cost-effective outreach tool there is, using examples from eight libraries across the country that added more than 9,000 fans in 28 days.

Many libraries have realized the value of social media, and particularly Facebook, as a platform for outreach and public engagement with the communities they serve, but struggle with building a following. Bizzle will provide practical strategies for building a fan base significant enough to capitalize on the opportunities the platform provides, and guarantees to change the way attendees view community outreach.

Benjamen A. Bizzle is director of technology at Crowley Ridge Regional Library, Jonesboro, Ark. You can keep up with him in several ways, including his blog.

The ALA Masters Series is a Midwinter Meeting chance to hear and talk to experts from across library specialties as they describe their latest in-house innovations in these fast-paced sessions (to which attendees are encouraged to bring their lunch). The 45-minute sessions offer insights into the hottest trends and how librarians are stepping up to them.

ALA Midwinter Meeting registration and housing are open. Important conversations about the transformation and future of libraries will be taking place in Seattle, Jan. 25-29.

For attendees who need support in making their case for attending and why they’ll be more valuable to their institutions afterwards, ALA offers resources that include step-by-step guidelines for what information to present, what previous attendees have said about what they took home from ALA conferences and events, a sample budget worksheet, and more. Those resources are available on the Midwinter website.

ALA Midwinter Meeting. The conversation starts here …


Amy R McGuigan

Conference Supervisor

Conference Services (CONF)

1-800-545-2433 ext. 3226