For immediate release | September 6, 2011

LLAMA webinar applies ROI principles to academic libraries

CHICAGO - In today’s assessment-oriented culture, return on investment has been used in many disciplines, including libraries, to demonstrate outcomes. The Library Leadership and Management Association (LLAMA) will present “Return on Investment in a Tough Economy: Defining the Value of the Academic Library” from 1:30 - 3 p.m. CDT on Wednesday, Sept. 14, 2011.

This webinar will highlight how academic libraries apply return on investment (ROI) principles to demonstrate their value and impact on users and justify the expense during challenging economic times. Casey, Lim, and Herold will explain the application of Triple (people, planet, and profit) Bottom Line Accounting (TBLA) to ROI while providing a case study of TBLA in action.

At the end of this program participants will:

  • Understand the concept of return on investment as applied to academic libraries and why it is important today.
  • Understand two different approaches for developing return on investment arguments.
  • Be equipped to go back to their libraries and begin working on return on investment cases.

Presenters: Irene Herold, Dean of the Library, Mason Library, Keene State College; Dr. Anne Marie Casey, Library Director, Embry-Riddle Aeronautical University, and Adriene Lim, Dean of the Library, Oakland University, MI

This program is co-sponsored by LLAMA’s Measurement, Assessment and Evaluation Section (MAES) It was originally presented as a live program at the 2011 Annual Conference of the American Library Association (ALA) in New Orleans.


LLAMA member: $49

Non-LLAMA member $59

LLAMA group rate (5 or more people at one site) $199

Non-LLAMA group rate (5 or more people at one site) $239

Register online at

For questions about registration, contact ALARegistration at 1 (800) 545-2433 (press 5) or email

For all other questions about this webinar or other LLAMA offerings, contact Fred Reuland,