For immediate release | September 6, 2011

Celebrate Olympian Week with Lost Hero products from ALA Graphics

CHICAGO — As the inescapable popularity of Rick Riordan’s young adult fiction has shown, mythology can animate imaginations of every age. Celebrate Olympian Week, Oct. 4–10, with Lost Hero products from ALA Graphics and join the excitement surrounding the publication of Riordan’s next book in The Heroes of Olympus trilogy.

Find the courageous characters from "The Lost Hero" on posters and bookmarks that encourage readers to “Get Lost in a Book!” Featuring exclusive art by artist John Rocco, the Lost Hero products entice readers to seek out thrilling literary adventures for themselves. Riordan’s characters continue in a heroic tradition of reading-themed products. Percy Jackson, from Riordan’s first modernized mythology-based series for young readers, is the star of his own bestselling poster from ALA Graphics, “The Greatest Heroes are Readers.”

In conjunction with the release of the new book, Riordan’s publisher is launching the first-ever Olympian Week, a coast-to-coast celebration at libraries, bookstores and schools across the country. Hundreds of booksellers and libraries entered a contest to receive a visit from Riordan during the week of Oct. 4–10, and seven winners were selected to represent each of the gods of Olympus. All libraries and schools are encouraged to participate in this ultimate toga party. It’s easy to create your own Olympian Week events using new products from ALA Graphics.

"Rick Riordan has created one of the most iconic characters in children's book history with Percy Jackson," said Suzanne Murphy, vice president and publisher, Disney Publishing Worldwide. "Children, booksellers, librarians, and fans everywhere are eagerly awaiting Percy's return, and we believe that will propel "The Son of Neptune" to be the biggest book of the fall for young readers."

High-profile events on both coasts will mark Olympian Week. Readers around the country can visit HeroesofOlympus.com to keep up with the fun.

Find all of the Lost Hero and Percy Jackson products at the ALAStore, where your purchases fund advocacy, awareness and accreditation programs for library professionals worldwide.

ALAGraphics supports the ALA mission through the creation and distribution of quality products promoting libraries, literacy, lifelong learning and reading. ALA Graphics develops products based on customer need, including products that support the key action areas of the Association: diversity, education and continued learning, equity of access, intellectual freedom and 21st-century literacy.

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