For immediate release | April 5, 2011

Learn how QR Codes can benefit your library with PLA's upcoming webinar

CHICAGO – At 1 p.m. CDT on April 20, the Public Library Association (PLA) will host a live, hour-long webinar, “Cracking QR Codes: What Are They and How Can They Help Your Library?” as part of PLA’s “Public Libraries at Work” monthly webinar series.

Quick Response (QR) Codes are two-dimensional barcodes readable by smart phones that link users to websites, texts, even phone numbers. They offer library staff an innovative way to communicate with patrons about library services, programs, Web content and more.

Carson Block, IT director of the Poudre River (Colo.) Public Library District, will lead this webinar designed to provide an uncomplicated introduction to QR Codes. Library staff specializing in marketing and communications and/or technology should be sure to attend this webinar, along with anyone interested in learning more about this growing technology and its numerous applications.

Cost to attend the “Cracking QR Codes: What Are They and How Can They Help Your Library?” webinar is $28 (PLA Members), $31.50 (ALA Members) and $35 (Nonmembers). Groups of any size can register for $129. The deadline to register is 4:30 p.m. CDT on April 18.

For more information about PLA, contact the PLA office at (800) 545-2433, ext. 5PLA, or visit PLA’s website at PLA is a division of the American Library Association. PLA’s core purpose is to strengthen public libraries and their contribution to the communities they serve. Its mission is to enhance the development and effectiveness of public library staff and public library services.


Amy Sargent