ALA Online Message Book

welcome to the ala message book

The ALA Online Message Book is intended as a guide for library advocates and ALA spokespeople in preparing for advocacy presentations, media interviews, speeches and other opportunities for inquiries about libraries and/or the American Library Association. Following are tried and true tips, techniques and sound bites share by professional media trainers, ALA spokespeople and the Communications and Marketing Office staff.

Feel free to adapt these messages to your own style. CMO will update the “current issues” section periodically and the full site annually. Check this website frequently for the most up-to-date message.

For more information, please contact the Communication and Marketing Office,