New National Library Week promotional tool

Contact: Megan McFarlane

Campaign coordinator

Campaign for America’s Libraries

ALA Public Information Office



For Immediate Release

January 12, 2010

CHICAGO – A new Web button featuring author and Honorary Chair of National Library Week Neil Gaiman is available to librarians looking to increase visibility for National Library Week on their Web sites and blogs.

The Web button was created in response to interest regarding the free downloadable public service announcement (PSA) and requests for a Web based promotional tool.

The button is available for download at

In addition to the Web button, a free downloadable PSA of Gaiman is also available at Instructions on how to request a customized PSA are also available on the Web site. Gaiman, the 2009 Newbery Medal winner for “The Graveyard Book,” will appear in both a print and a radio public service announcement (PSA). Gaiman’s love of libraries and librarians is no secret, as his many fans and Twitter followers know.

Other materials are currently available in both English and Spanish, focusing on the 2010 National Library Week theme “Communities thrive @ your library.” They include a proclamation, sample press release and letter-to-the-editor, as well as scripts for use in radio public service announcements (PSAs).Libraries can download materials at

Libraries planning to participate in “Communities thrive @ your library”-themed programming are encouraged to share their stories with the Campaign for America’s Libraries, by sending an e-mail to:

ALA Graphics products supporting the “Communities thrive” theme are also available. In addition to the 2010 National Library Week poster and bookmark, libraries can also purchase mini poster and, new this year, a downloadable transit sign. National Library Week-themed Web files along with all Graphics products can be purchased through the ALA Store at

National Library Week is a national observance sponsored by the American Library Association (ALA) and libraries across the country each April. It is a time to celebrate the contributions of our nation's libraries and librarians and to promote library use.

The Campaign for America’s Libraries (, ALA’s public awareness campaign that promotes the value of libraries and librarians. Thousands of libraries of all types – across the country and around the globe - use the Campaign’s @ your library® brand. The Campaign is made possible by ALA’s Library Champions, corporations and foundations that advocate the importance of the library in American society.