“Learn Create Share” with Teen Tech Week™ publicity tools

Contact: Jennifer Petersen


ALA PR Coordinator


312-280-5043


jpetersen@ala.org

NEWS


For Immediate Release


February 23, 2010

CHICAGO – School and public libraries can promote Teen Tech Week™ (March 7-13) with online resources offered by the Young Adult Library Services Association (YALSA), a division of the American Library Association (ALA).

Beginning in 2007,
Teen Tech Week, sponsored by YALSA, ensures that teens are competent and ethical users of technologies, especially those that are offered through libraries such as DVDs, databases, audiobooks and videogames. Teen Tech Week encourages teens to use libraries' nonprint resources for education and recreation and to recognize that librarians are qualified, trusted professionals in the field of information technology.

The promotional effort for this year’s Teen Tech Week, held March 7 - 13, is coordinated by ALA’s Public Information Office (PIO) and YALSA. It includes a number of online tools libraries can use to publicize Teen Tech Week activities:
logos, sample
press release,
letter to the editor, as well as
customizable PSA scripts and downloadable
audio PSAs featuring Tom Kenny, the voice of SpongeBob SquarePants, are all available at
www.ala.org/teentechweek.

For more information on Teen Tech Week, please visit
www.ala.org/teentechweek or visit the Teen Tech Week
Web press kit. Also, view a podcast about Teen Tech Week at
http://www.youtube.com/watch?v=J6aJWemLml4.

The 2010 Teen Tech Week theme of “Learn Create Share @ your library” fosters teen creativity and positions the library as a physical and virtual place for safe exploration of the many types of technology available at libraries, including DVDs, music, gaming, video production, online homework help, social networking, tech workshops, audiobooks and more.

For more than 50 years, YALSA has been the world leader in selecting books, videos, and audio books for teens. For more information about YALSA or for lists of recommended reading, viewing and listening, go to

www.ala.org/yalsa/booklists .