Promote Teen Read Week™ with publicity tools from YALSA

Contact: Stephanie Kuenn


YALSA Communications Specialist


312-280-2128

skuenn@ala.org Â

NEWS


For Immediate Release


September 15, 2009

CHICAGO — School and public libraries planning special events to celebrate Teen Read Week can promote their events using publicity tools offered by the Young Adult Library Services Association (YALSA), a division of the American Library Association (ALA). Teen Read Week will be celebrated Oct. 18-24 in thousands of libraries across the United States, with a theme of Read Beyond Reality @ your library.

Beginning in 1998,
Teen Read Week, sponsored by the Young Adult Library Services Association (YALSA), a division of ALA, has inspired teens to visit their public and school libraries, select their own reading material and read for the fun of it.

The promotional effort for this year’s Teen Read Week, held Oct. 18-24, is coordinated by ALA’s Public Information Office (PIO) and YALSA. Librarians can visit the Teen Read Week website,
www.ala.org/teenread, and click “Get Publicity.” From there, they can download sample press releases, public service announcement scripts and even audio PSAs featuring Emmy Award–winning actress Nancy Cartwright, who plays Bart on “The Simpsons.” Cartwright’s PSA is courtesy of Teen Read Week Promotional Partner Galaxy Press. In addition, the Publicity Tools area offers customizable proclamations, templates for letters to the editor and instructions for using Teen Read Week logos.

“By getting the word out about Teen Read Week, librarians inform their communities about the importance of teen reading and teen library services. It’s a way to market individual events, but it’s also an important way to advocate for teens and libraries,” said Linda Braun, YALSA president. “With these tools, YALSA has made it easy for librarians to get the word out by taking these templates and making them their own.”


Teen Read Week is a national literacy initiative aimed at teens, their parents, librarians, educators, booksellers and other concerned adults. The purpose of the event is to increase the number of teens who are regular readers and library users. It began in 1998 and is celebrated the third week in October. For more information on Teen Read Week, please visit
www.ala.org/teenread or visit the Teen Read Week
Web press kit.

Teen Read Week Promotional Partners include ALA Graphics, Evanced Solutions, Farrar, Straus & Giroux, Galaxy Press, Henry Holt, Little, Brown Books for Young Readers, Random House/Listening Library and Walden Media. Nonprofit supporting organizations include AdLit.org, the American Association of School Administrators, American Booksellers Association, Cable in the Classroom, DoSomething.org, International Reading Association, Kidsnet, Kids Care, Los Angeles Young Adult Authors, The N/Noggin, National Association of Secondary School Principals, National Education Association, National School Boards Association, readergirlz, SmartGirl.org, Speak Up Press, Swept Away TV/The Rock Star Stories, and TeenInk.

For more than 50 years, YALSA has been the world leader in selecting books, videos and audio books for teens. For more information about YALSA or for lists of recommended reading, viewing and listening, go to
www.ala.org/yalsa/booklists, or contact the YALSA office by phone, 800-545-2433, ext. 4390, or e-mail,
yalsa@ala.org.