Tasty marketing tidbits for busy librarians

Contact: Jill Davis


ALA Editions


800-545-2433 ext. 5418

editionsmarketing@ala.org

NEWS


For Immediate Release


October 19, 2009

CHICAGO –
ALA Editions, the publishing imprint of the American Library Association (ALA), announces the release of “
Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian,” by Nancy Dowd, Mary Evangeliste, and Jonathan Silberman. This book shares simple and cost-effective approaches to effective library marketing in a format that reflects the way people read today. Filled with contemporary marketing ideas, the authors provide:

  • How-tos of guerrilla marketing
  • Cutting-edge digital marketing practices
  • Benefits of traditional print media

Visually compelling and thoroughly practical, this book challenges librarians to market libraries in new and original ways.

Nancy Dowd is director of marketing for the New Jersey State Library, where she incorporates her career experiences as an editor, writer, presenter and marketer to produce effective and replicable marketing strategies for libraries. Her marketing campaign featuring the Easy Readers calendar transformed the image of librarians and received international attention. Her work has received awards from the American Library Association and the New Jersey Library Association. She is the author of two blogs, The M Word and The Best of Library Videos.




Mary Evangeliste has more than 15 years of experience in the fine arts and in libraries. She has taught, lectured and presented in the areas of art history, librarianship and marketing for local and national groups, including the State Department, the Maryland School of Art and Design, Prince George’s Community College, the University of Pittsburgh, the Library Administration and Management Association, the Association of College and Research Libraries and the ALA. She is the cofounder of Fearless Future and the training coordinator at the University of Arizona Libraries. Mary has been honored with two national library marketing awards, 3M Check-It-Out Yourself Day and ACRL’s 2005 Best Practices in Marketing Academic and Research Libraries @ your library Award.




Jonathan Silberman is an award-winning graphic designer who helps nonprofits and educational institutions develop marketing and identity systems. Before co-founding his design and marketing consulting firm, Fearless Future, with his business partner, Mary Evangeliste, he worked as a freelance designer for more than seven years. His first experience as the main designer for the marketing team at American University Library was honored by ACRL with the 2005 Best Practices in Marketing Academic and Research Libraries @ your library Award. In his current position as American University’s graphic designer, Jonathan has been fundamental in creating three very successful comprehensive marketing campaigns. Jonathan’s designs have been used in international and national library presentations on marketing, such as the International Federation of Library Associations and Institutions, ACRL, LAMA, and ALA.

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