Marketing basics online course registration ends March 30

Contact: Liz Markel

Marketing Specialist, RUSA/ASCLA

(312) 280-4398


For Immediate Release

March 24, 2009

CHICAGO—Librarians intimidated by marketing assignments related to their jobs or looking to perfect their marketing know-how should register for
Marketing Basics for Libraries, an online course offered by the Reference and User Services Association (RUSA).

The course is appropriate for both public and academic librarians and library staff who are asked to market library services, as well as other types of librarians who find marketing assignments challenging and difficult.

Over the course of five weekly two-hour classes, students will learn about basic marketing principles and how they apply to the library setting. Participants will ultimately create a marketing plan specific to their own library environment and needs that can then be applied in their professional work. Basic topics covered include the definition of marketing and its role in both for-profit and not-for-profit environments; how to determine the appropriate mix of promotional activities for your desired outcomes; interpreting and using marketing research; and evaluation of marketing results.

The classes for this offering of the course are scheduled for the following dates: April 2, 9, 16, 23 and 30. All classes will be held online from 11 a.m. to 1 p.m. CST using the Moodle course management system. Registration ends Monday, March 30.

The course is taught by Allie Carr, outreach program coordinator at the Social Sciences & Humanities Library at the University of California, San Diego, and Elisabeth Leonard, adjunct instructor at San Jose State University's School of Library and Information Science. Through marketing, Carr successfully increased use of the library’s services and positively affected users’ perceptions of the library through her work. Leonard has spent most of her career helping students, faculty and staff with business reference and has marketing research and planning experience with major corporations and publicly traded companies. In addition to teaching this course, Leonard will also present at the upcoming RUSA preconference “
Mastering Business Acumen (MBA) in a Day: Business Concepts for Library Reference” to be held Friday, July 10 in Chicago.

Registration fees are $130 for RUSA members, $175 for ALA members, $210 for non-members and $100 for students. Interested participants can
register online or
download the faxable registration form. Groups of two or more employees from the same library or library system are eligible for discounted registration rates—contact Liz Markel, RUSA marketing specialist, at for information.

Not a RUSA member, but interested in discounted registration rates on conference, RUSA preconferences and other RUSA events? Join, renew or add RUSA to your ALA membership at

The Reference and User Services Association, a division of the American Library Association, represents librarians and library staff in the fields of reference, specialized reference, collection development, readers advisory and resource sharing. RUSA is the foremost organization of reference and information professionals who make the connections between people and the information sources, services, and collection materials they need. For more information, visit