Innovative techniques to attract students to your academic library

Contact: Jill Davis

ALA Editions

800-545-2433 ext. 5418


For Immediate Release

March 31, 2009

ALA Editions, the publishing imprint of the American Library Association, is  announcing the release of
“Marketing Today’s Academic Library: A Bold New Approach to Communicating with Students” by Brian Mathews. Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. Mathews’ guiding principle is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student.

This book will help readers:

  • Challenge and rethink their marketing strategies
  • Demonstrate their value through applied relevance
  • Focus on the needs of the students and their expectations

“Marketing Today’s Academic Library” is filled with tips and strategies that academic librarians can use to communicate with students, surpassing students’ expectations of their library experience. Â Â

Brian Mathews is the user experience librarian at the Georgia Institute of Technology. He has an MLIS from the University of South Florida and has published numerous journal articles. He is an active speaker and panel member on a variety of library topics, particularly on increasing the awareness of library services to students.

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