Tips on effective messaging from Visibility @ your library

Contact: Steve Zalusky

Manager of Communications,

ALA Public Information Office

(312) 280-1546


For Immediate Release,

June 9, 2009

CHICAGO - Effective crisis communication often depends on the messenger as much as the message.

The Obama administration’s handling of a controversial statement by Supreme Court nominee Sonia Sotomayor provides an ample illustration of this, as presented in an NBC special report.

A link to that report, as well as some conclusions to be drawn from it, can be found by visiting the American Library Association’s (ALA) Public Information Office blog, Visibility @ your library (

Visibility @ your library provides librarians and library supporters with news and information about important communications issues from ALA’s Public Information Office and the Campaign for America’s Libraries. It also contains links to the latest ALA News.