PR tools available @ your library

Contact: Megan McFarlane

Campaign Coordinator

Campaign for America’s Libraries

ALA Public Information Office


For Immediate Release

July 15, 2009

CHICAGO- Librarians who were unable to attend ALA Annual Conference this year can download tools and handouts from the American Library Association’s Public Information Office’s (PIO) PR Forum.

This year’s forum featured a distinguished panel of guests. They addressed such issues as how to connect with multi-cultural audiences, reaching audiences through social media and delivering library messages through radio, letters to the editor and op-eds.

Speakers included Dave Baum, Chicago broadcaster and media trainer; George Eberhart, editor, American Libraries Direct; Eric Friedenwald-Fishman, creative director/president, Metropolitan Group; Megan Humphrey, manager, Campaign for America's Libraries; Kevin Kirkpatrick, executive vice president, Metropolitan Group; and Tom McNamee, editorial page editor, Chicago Sun Times.

Handouts included both Friedenwald-Fishman and Kirkpatrick’s PowerPoint presentations; tips on how to place your library news and press releases placed American Libraries Direct; and a list of public awareness tools available from PIO. All handouts can be downloaded from the PR Forum
Web site.

The PR Forum is sponsored by the PR Assembly of the ALA Public Awareness Committee in cooperation with the ALA Public Information Office, and co-sponsored by the Campaign for America’s Libraries.

The Campaign for America’s Libraries is the American Library Association’s public awareness campaign that promotes the value of libraries and librarians. Thousands of libraries of all types – across the country and around the globe - use the Campaign’s @ your library® brand. The Campaign is made possible in part by
ALA’s Library Champions.