New strategies for library public relations

Contact: Jill Davis

ALA Editions

800-545-2433 ext. 5418


For Immediate Release

July 28, 2009

ALA Editions, the publishing imprint of the American Library Association, just released “
The Library PR Handbook” edited by Mark Gould, director of the ALA’s Public Information Office. Written by high-profile experts in the PR field, this new handbook aims to keep library personnel on top of this fast-paced, complex role with:

  • Ideas to harness a celebrity brand and create effective public service announcements.
  • The how-tos of amplifying your message through partnerships.
  • The means to develop affordable podcasts, savvy outreach programs and special events.
  • Tips for using gaming to build excitement.

Gould is a veteran of 25 years in the communication field and has been the director of the American Library Association’s Public Information Office since 2000. During his career at ALA, he has focused on the areas of public awareness and partnership development, communication services, media relations and crisis communication. Gould has received more than a dozen awards from public relations organizations, including the International Association of Business Communicators Gold Quill. He was honored in 2007 by the Publicity Club of Chicago for a community relations initiative entitled “Intrepid Librarians Help New Orleans Recover.” He has written for the
Chicago Sun-Times,
San Francisco Chronicle and many other publications.

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