Don’t miss these public awareness, media relations programs featuring top experts

Mark R. Gould


ALA Public Information Office

(312) 280-5042



For Immediate Release

July 2, 2009

CHICAGO- Â Some of the nation’s top experts will participate in a series of public awareness and media relations programs at the ALA Annual Conference in Chicago (July 9-15).

Pride and Passion: The African American Baseball Experience. On Saturday, July 11, a panel discussion hosted by the ALA’s Campaign for America’s Libraries and Public Programs Office (PPO) will be held from 10:30 a.m. to noon at McCormick Place, room W-192B.

The program features Lawrence R. Hogan, author of “Shades of Glory: The Negro Leagues and the Story of African-American Baseball”; author Sharon Robinson, daughter of Jackie Robinson; Coretta Scott King Book Award winner Kadir Nelson, author and illustrator of “We Are the Ship: The Story of Negro League Baseball”; and Susan Brandehoff of ALA's Public Programs Office.

PR Forum: Breaking through the message clutter @ your library®. From 8 to 10 a.m., Sunday, July 12, in McCormick Place West room W-196A, a panel will address how to communicate effectively with multi-cultural audiences, reach audiences through social media, deliver library messages through radio and effectively use letters to the editor and op-eds.

Speakers include Tom McNamee, editorial page editor, Chicago Sun Times; Dave Baum, Chicago broadcaster and media trainer; Eric Friedenwald-Fishman, creative director/president, Metropolitan Group; Kevin Kirkpatrick, executive vice president, Metropolitan Group; George Eberhart, editor, American Libraries Direct; and Megan Humphrey, manager, Campaign for America's Libraries.

The program is sponsored by the PR Assembly of the ALA Public Awareness Committee in cooperation with the ALA Public Information Office’s Campaign for America’s Libraries.

Media training: How to do business with the media and win
. Legendary Chicago broadcaster Dave Baum returns Sunday afternoon to offer his popular media relations training session, from 3:30 to 5:30 p.m., at McCormick Place West in room W-194B. Baum will provide tips on how librarians can effectively deliver their key messages and garner favorable media coverage. Baum has trained dozens of ALA presidents and division president-elects since 2000.

The Campaign for America’s Libraries ( is ALA’s public awareness campaign that promotes the value of libraries and librarians. Thousands of libraries of all types – across the country and around the globe - use the Campaign’s @ your library brand. The Campaign is made possible in part by
ALA’s Library Champions.

For more information, contact John Amundsen at