Group registration means big savings for RUSA online course registration

Contact: Liz Markel

Marketing Specialist, ASCLA/RUSA

(312) 280-4398


For Immediate Release

January 13, 2009

CHICAGO—Libraries and library systems interested in improving reference service delivery and bringing marketing skills to their library staff team can take advantage of discounted registration rates for groups of two or more participants for online courses offered by the Reference and User Services Association (RUSA).

Groups registering for a course will save 15 percent off the regular registration rates for their membership types. The group registration form must be submitted via fax or mail and can be
downloaded from the RUSA website. Non-member registrants are encouraged to
join ALA or RUSA for significant savings on this and other professional development opportunities such as ALA conferences and RUSA pre-conference events.

Individuals looking to add skills to their resume can also
register for the courses online or
by fax or mail. Registration deadlines, rates and complete course descriptions can be found on each course’s webpage.

The next offerings are:

The Reference Interview, Feb. 2 – March 13

This comprehensive course covers such reference interview topics as cultivating an approachable reference environment, successful questioning and listening techniques and appropriate follow-up methods. Staff of all levels at all types of libraries will find this content, presented in a multi-media format, helpful in day-to-day engagement with library patrons.

Genealogy 101, Feb. 16 – March 21

Designed for reference staff with little to no experience in genealogy, Genealogy 101 uses a case study to present tools and techniques participants can use to confidently assist patrons with family history research. A review of archival material, print reference tools and online sources is included in the curriculum.

Business Reference 101, Feb. 16 – March 13

Appropriate for librarians and library staff of all types who wish to acquire business reference expertise, Business Reference 101 will demystify such topics as SIC, NAICS codes, ROI and 10ks. Students will also have access to such proprietary business reference databases as Standard & Poor’s Net Advantage and Thomson/Gale’s Business & Company Resource Center.

Marketing Basics for Libraries, first of five classes on April 2, 11 a.m. – 1 p.m. CST

Marketing Basics meets for five weekly sessions that cover marketing basics, including marketing planning and marketing research. The final product of the course will be a marketing plan that individuals will create based on their own library environment/needs.

With the exception of Marketing Basics, all RUSA online courses are asynchronous and do not have scheduled meeting times. This format offers flexibility for busy professional schedules and facilitates interaction between instructors and students with weekly assignments, discussion boards and chat sessions.

Questions about RUSA’s professional development offerings or group registrations can be e-mailed to RUSA at

Reference and User Services Association, a division of the
American Library Association, is the foremost organization of reference and information professionals who make the connections between people and the information sources, services, and collection materials they need.