PLA offers marketing workshop for public librarians

Contact: Louisa Worthington


PLA, Marketing Manager


312-280-5024

lworthington@ala.org

NEWS


For Immediate Release


January 28, 2009

CHICAGO - The Public Library Association (PLA) is offering public librarians an opportunity to learn practical skills and knowledge that will help them better market their libraries’ programs and services.

The Marketing workshop, taught by Wayne Piper, is scheduled for April 21 - 22 in Kansas City, Mo., and features an intensive, small group environment. Participants will learn how to draft, implement and measure an effective marketing plan that aligns with their library’s strategic goals.

Marketing, taught by Wayne Piper, is sponsored by PLA in conjunction with the Kansas City Metropolitan Library & Information Network. This two-day workshop will be held at the Linda Hall Library of Science. Registration rates are $250 for PLA members and employees of the Arizona State Library Archives & Public Records, $300 for ALA members and $400 for non-members. For the full course description, instructor biography and registration information, visit
http://www.ala.org/ala/mgrps/divs/pla/plaevents/cplacourses/.

Marketing is a Certified Public Library Administrator (CPLA) course, and completion of this course can be used as credit toward the CPLA program. This voluntary program is designed for post-MLS public librarians with at least three years of supervisory experience and includes a series of courses, each focused on one aspect of library management. However, you do not need to be enrolled in the CPLA certification program to attend this workshop.

For more information on CPLA courses offered by PLA, as well as the full 2009 schedule of courses, contact the PLA office at (800) 545-2433, ext. 5PLA, or visit PLA’s website at
www.pla.org. For more information on becoming a Certified Public Library Administrator, visit the ALA-APA website,
www.ala-apa.org.

PLA is a division of the American Library Association. PLA’s core purpose is to strengthen public libraries and their contribution to the communities they serve. Its mission is to enhance the development and effectiveness of public library staff and public library services.