Business know-how subject of RUSA BRASS preconference

Contact: Liz Markel

Marketing Specialist, RUSA/ASCLA

(312) 280-4398


For Immediate Release

February 10, 2009

CHICAGO—“Mastering Business Acumen (MBA) in a Day,” a preconference at ALA's 2009 Annual Conference will arm a wide variety of librarians with the know-how needed to address patrons' basic business questions.

Public, academic and special librarians as well as library school students new to business reference can reap the rewards of this professional development event hosted by the
Business Reference and Services Section (BRASS) of the Reference and User Services Association. Experts representing a variety of fundamental business disciplines will share their knowledge with attendees and prepare them to support business-related reference services. Attendees will also participate in small group networking lunches at nearby restaurants organized by BRASS member ambassadors.

The program complements the consistently sold-out “
Business Reference 101”, a RUSA online course next scheduled for May 4-May 29.

Speakers for the preconference include Elisabeth Leonard, consultant, Library Solutions, and instructor for RUSA's
Marketing Basics for Libraries online course (Management); Chris LeBeau, business reference librarian, University of Missouri, Kansas City and clinical instructor, School of Information Science and Learning Technologies (Finance); Susan Klopper, executive director, Goizueta Business Library, Emory University (Accounting); and Gary White, head, Schreyer Business Library, Penn State (Marketing).

The preconference will be held from 9 a.m. to 5 p.m. Friday, July 10, in Chicago. Advance registration rates, available until May 22, are $135 for RUSA members, $180 for ALA members, $255 for non-members and $80 for students and retirees. Lunch is not included in the registration fee.

Annual Conference attendees interested in registering for the meeting and institute—or adding the institute to their current meeting itinerary—can do so through Step 6 (“Your Events”) of the
online registration form or by calling 1 (800) 974-3084. Those who are interested in only attending the preconference (event code RU3) must register using a
printed registration form, which can then be submitted via mail or faxed per the instructions on the form. On-site registration will be available the day of the event.

Not a RUSA member, but interested in discounted registration rates on this and other RUSA events? Join, renew or add RUSA to your ALA membership at Find out the most up-to-date information about this and all of RUSA's Annual Conference events at the RUSA events page.

The Business and Reference Services Section (BRASS) represents reference librarians, business information specialist and others engaged in providing services in this area. The Reference and User Services Association, a division of the American Library Association, is the foremost organization of reference and information professionals who make the connections between people and the information sources, services, and collection materials they need. For more information, visit