Go mobile at ACRL Midwinter workshops

Contact: Margot Conahan


ACRL


(312) 280-2522


mconahan@ala.org

NEWS


For Immediate Release


August 31, 2009

CHICAGO - The Association of College and Research Libraries (ACRL) is offering two professional development workshops focusing on mobile technology and libraries in conjunction with the 2010 ALA Midwinter Meeting held Jan.15-20, 2010 in Boston. Registration is now open, with an advance registration deadline of Dec. 4, 2009. Visit
http://www.ala.org/acrl/events for complete details and registration information.

Anytime, Anywhere, Any Device: Developing a Mobile Website for Your Library (Friday, Jan. 15, 1 – 4:30 p.m)



Mobile is everywhere! Is your library? While numerous commercial Web sites are now offering mobile versions to users (Google, Amazon, BBC, Starbucks), only a comparative handful of libraries have transitioned their library Web site to the mobile environment. The good news: planning and implementing a mobile Web site for your library can be painless. Get an overview of the current state of mobile technologies both within and outside of libraries, and learn how to launch a mobile library Web site. Participants will develop a project plan to take back to their own library, as well as tips on getting buy-in from administration and staff and marketing the site to patrons. Presenters: Courtney Greene, instruction and online learning librarian, DePaul University; Missy Roser, reference and instruction librarian, DePaul University; Beth Ruane, outreach and reference services librarian, DePaul University.






Text Messaging, Twitter, and Libraries (Friday, Jan. 15, 1 – 4:30 p.m.)



Text messaging (also known as SMS) is one of the most popular mobile methods for communication, and our 21st-century patrons expect information on the go by SMS. Learn how libraries are leveraging SMS, its various roles in scholarly communication and its value for libraries. Find out how to create and assess SMS services, as well as how to consider practical managerial and technical issues. Attendees will learn essential skills to create and manage SMS reference programs. The workshop will also examine various uses of Twitter, the increasingly popular microblog. Learn about basic and advanced applications of microblogs for extending and enhancing academic library services and collections. Hear about locally developed standards and suggested best practices for creating and maintaining a variety of services with Twitter for academic and research libraries. Explore solutions to the complex management issues for engaging library patrons in this cutting edge venue. Presenter: Joe Murphy, science librarian, coordinator of instruction and technology, Yale University.




Complete workshop details including registration materials are available online at http://www.ala.org/acrl/events (click “ACRL @ Midwinter”). Dec. 4 is the advance registration deadline. Direct questions to Margot Conahan at
mconahan@ala.org or (312) 280-2522.

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The Association of College and Research Libraries (ACRL) is a division of the American Library Association (ALA), representing nearly 13,000 academic and research librarians and interested individuals. ACRL is the only individual membership organization in North America that develops programs, products and services to meet the unique needs of academic and research librarians. Its initiatives enable the higher education community to understand the role that academic libraries play in the teaching, learning and research environments. ACRL is on the Web at http://www.acrl.org/.