Woman’s Day initiative on saving money at the library open through May 18

Contact: Megan McFarlane

Campaign Coordinator




For Immediate Release Â

April 28, 2009 Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â

(CHICAGO) Libraries have until May 18 to promote a new initiative sponsored by ALA’s Campaign for America’s Libraries and Woman’s Day magazine. The magazine is looking for stories on how readers have used the library to save money during tough economic times.

Woman’s Day, which has a readership of 22 million, announced the initiative in its March issue, where it asked its readers 18 and over to submit their stories in 700 words or less. Stories can be sent to
womansday@ala.org. Up to four of the submissions will be featured the March 2010 issue of Woman’s Day.

Sample promotional materials are available at
www.ala.org/womansday for librarians to promote the initiative locally. Sample tools include a press release, newsletter copy, Web button, flyer and a Web badge that libraries can use to link to the
Woman’s Day Web site.

This latest initiative continues an eight-year partnership between the magazine and ALA’s Campaign for America’s Libraries that has generated millions of dollars worth of editorial coverage for libraries. Since 2002, Woman’s Day has asked its readers to write in about “how the library has changed my life,” “why I would want to be a librarian for a day” and “how I started my business at the library.”  Â

The Woman’s Day magazine is a Partner in
The Campaign for America's Libraries, ALA’s public awareness campaign that promotes the value of libraries and librarians. Thousands of libraries of all types – across the country and around the globe - use the Campaign’s @ your library® brand. The Campaign is made possible in part by ALA’s Library Champions, corporations and foundations who advocate the importance of the library in American society.

Other Partners include Carnegie Corporation of New York, Dollar General, the Financial Industry Regulatory Authority (FINRA), the International Federation of Library Associations and Institutions (IFLA), National Baseball Hall of Fame and Museum, Univision Radio and Verizon.