PR Forum to focus on Diversity @ your library®

Contact: Megan McFarlane

Campaign Coordinator



For Immediate Release

May 13, 2008

PR Forum to focus on Diversity @ your library®

The promotion and development of collections and services for all people is a fundamental value of the library profession, but how can libraries use communications techniques to fully engage multicultural audiences?

This year’s PR Forum at the ALA Annual Conference in Anaheim will focus on Diversity @ your library: Broadening Your Audience and Engaging Communities. Led by Eric Friedenwald-Fishman, creative director/president of Metropolitan Group, a social marketing, PR/communication and resource development firm that has worked with library groups all over the United States, the program will discuss designing communication to meet specific needs and values, message development and testing, the importance of cultural context and more.

Maria Elena Campisteguy, the Metropolitan Group’s national practice leader for multi-cultural communication, will also present.

The PR Forum will be held on Sunday, June 29, from 8 to 10:00 a.m. in the Pacific Ballroom B of the Hilton Anaheim. It is geared toward library public relations and marketing professionals but all ALA members are encouraged to attend.

The program will also include recognition of the Public Library of Charlotte and Mecklenburg County, winner of the 2008 Scholastic Library Publishing National Library Week Grant, and an update on The Campaign for America’s Libraries, ALA’s public awareness campaign for all types of libraries.

Friedenwald-Fishman has served as the key strategist and campaign counsel on hundreds of regional, national and international projects. In his 20-year career, he has conducted marketing, branding, advocacy, public awareness, capital, endowment, major gift and sponsorship campaigns for libraries and library support organizations. He is the co-author of “Marketing That Matters: 10 Practices to Profit Your Business.”

The annual PR Forum, one of the most anticipated programs for library public relations and marketing professionals at the ALA Annual Conference, is coordinated by the PR Assembly, Kathleen Imhoff, chair. The PR Assembly is a subcommittee of the ALA Public Awareness Committee.

More information about the PR Forum is available on the ALA Public Information Office Web site at