Campaign for America’s Libraries’ Anaheim programs highlight baseball and diversity

Contact: Megan McFarlane

Campaign Coordinator

(312) 280-2148


For Immediate Release

June 3, 2008

Campaign for America’s Libraries’ Anaheim programs highlight baseball and diversity

Join the Campaign for America’s Libraries for two programs at the ALA Annual Conference in Anaheim, Calif., June 26 through July 2, 2008.

The Campaign’s programs kick off on Saturday, June 28, with “Baseball’s Greatest Hit: The Story of ‘Take Me Out to the Ball Game.’” The program will take place from 10:30 a.m. to 12:00 p.m. in room 211A of the Anaheim Convention Center.

Author Andy Strasberg will lead the program, focusing on the song’s history and its significance to the game of baseball. Strasberg co-wrote “Baseball’s Greatest Hit: The Story of ‘Take Me Out to the Ball Game,’” commemorating the 100th anniversary of the iconic song. Strasberg is president of All-Star Corporate Marketing Enterprises and owns more than 400 recordings of “Take Me Out to the Ball Game.”

The “Baseball’s Greatest Hit” program is part of the national Step Up to the Plate @ your library® program, developed by ALA and the National Baseball Hall of Fame to increase awareness of the library as an essential information resource. The National Baseball Hall of Fame and Museum is a partner in The Campaign of America’s Libraries.

The annual PR Forum, one of the most anticipated programs for library public relations and marketing professionals at the ALA Annual Conference, will focus on “Diversity @ your library: Broadening Your Audience and Engaging Communities.” The program will be led by Eric Friedenwald-Fishman, creative director/president of Metropolitan Group, and Maria Elena Campisteguy, the Metropolitan Group’s national practice leader for multi-cultural communication. They will discuss designing communication to meet specific needs and values, message development and testing, the importance of cultural context and more.

The Metropolitan Group is a social marketing, PR, communication and resource development firm that has worked with library groups across the country.

“Diversity @ your library” will be held from 8:00 to 10:00 a.m. on Sunday, June 29, in the Pacific Ballroom B of the Hilton Anaheim.

Baseball’s Greatest Hit and the PR Forum are sponsored by the ALA Public Awareness Committee and The Campaign for America’s Libraries. PR Forum is coordinated by the PR Assembly a subcommittee of the Public Awareness Committee.

More information about the “Baseball’s Greatest Hit” and the PR Forum is available on the Campaign Web site at

The Campaign is made possible in part by ALA’s Library Champions, ALA’s highest level of corporate members, who support public awareness on behalf of America's libraries.