Outreach toolkit for the film “The Truth About Cancer” available free to libraries

Contact: Barbara Macikas

Executive Director, ASCLA/RUSA

(800) 545-2433, ext. 4395


For Immediate Release,

February 25, 2008

Outreach Toolkit for the film “The Truth About Cancer”available free to libraries

The American Library Association is pleased to announce that it is working with WGBH Boston on the upcoming national outreach campaign for the film “The Truth About Cancer,” which will air on PBS at 9 p.m. on April 16 (check local listings). The 90-minute documentary film, followed by a 30-minute expert panel hosted by news journalist and cancer survivor Linda Ellerbee will be the launching pad for events and projects across the country focused on creating community conversations around cancer survivorship.

ALA and WGBH encourage libraries to reach out to their local PBS stations to collaborate with them on events surrounding this film. In addition, WGBH encourages libraries to reach out to its national outreach partners on this project, including the National Coalition for Cancer Survivorship (NCCS), Susan G. Komen for the Cure, the John Wayne Cancer Foundation, Lance Armstrong Foundation, YMCA of the USA and the Coalition of Cancer Cooperative Groups. These collaborations will provide an excellent opportunity for libraries to develop new-or strengthen existing-community partnerships, while offering a valuable service to their communities.

To assist in these outreach efforts, WGBH will offer extensive online resources, including downloadable handouts, which will be available on
www.pbs.org/takeonestep starting in March 2008. In addition, a limited number of free Outreach Toolkits, including two event posters and a DVD Screener that will include 30 minutes of the film and the full expert panel, is available to libraries that request them. WGBH asks that libraries not hold public screenings using the DVD screener until one week prior to the premiere broadcast.

To order the Outreach Toolkit, please go to:
http://www.pbs.org/wgbh/takeonestep/request.html Materials are limited and are available on a first-come, first-serve basis.

This collaborative project with WGBH is administered by the Reference and User Services Association (RUSA), a division of ALA. Contact Barbara Macikas, RUSA,
bmacikas@ala.org or 1-800-545-2433, ext. 4395.