Dora the ExplorerTM joins ALSC and REFORMA in Celebrating Día

Contact: Linda Mays

Program Officer, ALSC

(312) 280-1398

For Immediate Release,

February 19, 2008

Dora the Explorer™ joins ALSC and REFORMA in Celebrating Día

CHICAGO - For 2008, libraries across the country will join Dora the Explorer™, members of the Association for Library Service to Children (ALSC) and REFORMA in celebrating El día de los niños/El día de los libros (Children's Day/Book Day), also known as Día, on April 30. Día celebrates the importance of advocating literacy for every child, regardless of linguistic and cultural background. Dora the Explorer™, the popular children's television character who invites children to share her adventures in learning, is featured in the Día 2008 brochure, poster and bookmark.­

Libraries showcase their various multicultural programs and services through Día celebrations. Día events support literacy and bridge cultures through bilingual book displays and story hours; family literacy fairs; bilingual writing projects and programs that will encourage parents to inspire their children to read.

“Día provides children and families with an opportunity to explore new worlds,” said Jane B. Marino, president of ALSC, a division of the American Library Association (ALA). “Libraries are the perfect family destination, offering parents and children an opportunity to explore the world through multicultural book collections, diverse cultural programs and free access to the Web.”

Día honors children, their languages and culture; encourages reading and literacy; and promotes library collections and programs that reflect the country's changing populations. For a brochure featuring multicultural book lists and tips on how to encourage children to read, please visit the Día Web site at Libraries that register their Día events through the Web site will receive copies of the complimentary brochure, while supplies last. In addition, posters and bookmarks are for sale through ALA Graphics at

ALSC is the national center for Día. Through a grant from the W.K. Kellogg Foundation, ALSC is working with national organizations, such as Dia's Founding Partner, REFORMA, to initiate communication and education efforts that promote Día to families across the United States. REFORMA is the National Association to Promote Library and Information Services to Latinos and the Spanish-Speaking.

About The Association for Library Service to Children

The Association for Library Service to Children (ALSC) develops and supports the profession of children's librarianship by enabling and encouraging its practitioners to provide the best library service to our nation's children. ALSC provides leadership to the profession and public on behalf of high quality library services that support children in becoming lifelong learners.

About The American Library Association

The American Library Association is the oldest and largest library association in the world, with more than 64,000 members. Its mission is to promote the highest quality library and information services and public access to information.


Established in 1971 as an affiliate of the American Library Association (ALA), REFORMA has actively sought to promote the development of library collections to include Spanish-language and Latino oriented materials; the recruitment of more bilingual and bicultural library professionals and support staff; the development of library services and programs that meet the needs of the Latino community; the establishment of a national information and support network among individuals who share our goals; the education of the U.S. Latino population with regard to the availability and types of library services; and lobbying efforts to preserve existing library resource centers serving the interests of Latinos.

Dora the Explorer™

Dora the Explorer™, all related titles, characters, and logos are trademarks of Viacom International Inc.