Contact: Liz Markel

Marketing Specialist


For Immediate Release

December 2, 2008

RUSA announces spring 2009 online course schedule

CHICAGO—Need that professional competitive edge in the new year? Consider an online course from the Reference and User Services Association (RUSA) to sharpen your resume. Registration is now open for the spring offerings, including:

Reference Interview, Feb. 2 – March 13 and May 4 – June 19

This comprehensive course covers such reference interview topics as cultivating an approachable reference environment, successful questioning and listening techniques and appropriate follow-up methods. Staff of all levels at all types of libraries will find this content, presented in a multi-media format, helpful in day-to-day engagement with library patrons.

Genealogy 101, Feb. 16 – March 21

Designed for reference staff with little to no experience in genealogy, Genealogy 101 uses a case study to present tools and techniques participants can use to confidently assist patrons with family history research. A review of archival material, print reference tools and online sources is included in the curriculum.

Business Reference 101, Feb. 16 – March 13 and May 4 – May 29

Appropriate for librarians and library staff of all types who wish to acquire business reference expertise, Business Reference 101 will demystify such topics as SIC, NAICS codes, ROI and 10k’s. Students will also have access to such proprietary business reference databases as Standard & Poor’s Net Advantage and Thomson/Gale’s Business & Company Resource Center.

Marketing Basics for Libraries, first of five classes on April 2, 11 a.m. – 1 p.m. CST

Marketing Basics meets for five weekly sessions that cover marketing basics, including marketing planning and marketing research. The final product of the course will be a marketing plan that individuals will create based on their own library environment/needs.

With the exception of Marketing Basics, all RUSA online courses are asynchronous and do not have scheduled meeting times. This format offers flexibility for busy professional schedules and facilitates interaction between instructors and students with weekly assignments, discussion boards and chat sessions.

Visit the
RUSA professional development page for more information about these courses, or go directly to the
registration page and click on the session of your choice. Not a RUSA member? Add RUSA to your ALA membership, or
join both RUSA and ALA to receive discounts on this and other learning opportunities, as well as other career-relevant benefits.

The Reference and User Services Association, a division of the American Library Association, is the foremost organization of reference and information professionals who make the connections between people and the information sources, services, and collection materials they need