ALA celebrates Library Card Sign-up Month in Second Life

Contact: Megan McFarlane

Campaign Coordinator



For Immediate Release

September 9, 2008

Every September, libraries all across the country promote Library Card Sign-up Month as a time to remind parents and children that a library card is the most important school supply of all. This year, the American Library Association brings the celebration to Second Life with promotional “in world” items.

Print and radio-quality public service announcements created for Library Card Sign-up Month featuring Honorary Chair Kareem Abdul-Jabbar are available to download for use “in world” and “out world” at The Campaign for America’s Library kiosk on ALA Island. Visitors to the island can also receive a Kareem Abdul-Jabbar t-shirt. The t-shirt was created from Abdul-Jabbar’s READ poster, which is available from ALA Graphics.

Visitors to the island are encouraged to show their library card pride by taking a snapshot of their avatar holding an “@ your library” library card. Snapshots can be posted on the Constellation of Library Stars gallery. Virtual library cards are available at the ALA Main Stage.

The ALA Island/ALA Main Stage is located at 128, 107, 29. In Second Life, teleport there directly:

To learn more about Second Life, visit ALA’s Second Life wiki at

Library Card Sign-up Month was launched in 1987. Since then, thousands of public and school libraries join each fall in a national effort to ensure every child obtains a library card. Free tools to help libraries promote Library Card Sign-up Month are available at