Campaign for America's Libraries training spotlights new plans, partners at Annual Conference

Contacts: Megan Humphrey
Manager, Campaign for America’s Libraries

Megan McFarlane

Coordinator, Campaign for America’s Libraries

For Immediate Release
May 8, 2007

Campaign for America’s Libraries training spotlights new plans, partners at Annual Conference


Other programs to focus on technologies for PR practitioners, history of women in baseball

CHICAGO – The American Library Association (ALA) Public Awareness Committee is sponsoring three programs at ALA’s 2007 Annual Conference in Washington, D.C., that will benefit communicators from all types of libraries.

PR FORUM: New technologies like Blogs, YouTube and Wikis are popular, but are these tools just sizzle or are they the steak? Stephen Abram, a leading library conference keynote speaker and chief strategist of the SirsiDynix Institute, will address this question at the PR FORUM during the ALA Annual Conference in Washington, D.C. The PR FORUM will be held on Sunday, June 24, from 8 to 10 a.m. in room 140 A/B of the Washington Convention Center.

New Campaign for America’s Libraries Training: Join colleagues as they share stories of how being involved in the Campaign has generated results at their libraries, learn about new Campaign partnerships, including one that targets Spanish-speaking populations, and find out about exciting initiatives and tools that you can use @ your library. Attendees will walk away with strategies on how to create or refresh an @ your library campaign, a Campaign video and more. The program will be held on Sunday, June 24, from 1:30-4:30 p.m. in room 207B of the Washington Convention Center.

Dirt on Their Skirts: Part of the national Step Up to the Plate @ your library® initiative, sponsored by the Campaign for America’s Libraries and the National Baseball Hall of Fame, the program will feature Jeff Arnett, director of education and public programs at the National Baseball Hall and Museum, and former All-American Girls Professional Baseball League star Dolly Brumfield White in a discussion about women’s accomplishments in the sport. It will take place on Monday, June 25, from 8 to 10 a.m. in the Rayburn Room of the J.W. Marriott.