LAMA seeks top library public relations materials for 'Best of Show' Awards

Contact: Fred Reuland
Marketing Specialist
For Immediate Release
March 20, 2007

LAMA seeks top library public relations materials for 'Best of Show' Awards

CHICAGO - The Library Administration and Management Association’s (LAMA) Public Relations and Marketing Section announces the opening of its Swap and Shop 'Best of Show' awards competition. This annual award program recognizes outstanding public relations materials produced by libraries in 2006.

All libraries are invited to submit promotional materials produced between January and December of 2006. Original print materials may be submitted in any of the following categories: annual reports, bibliographies/booklists, calendars of events, fund-raising materials/programs/events, newsletters, original children's reading club materials, original young adult reading club materials, original adult and family reading club materials, printed materials promoting Web sites, special events/programs, services available/orientation materials/policy materials. Judging in all categories will be based on content, originality, design format and effectiveness.

A team with broad experience in librarianship, public relations and marketing will judge the library promotional materials. Winning entries will be on display during the Swap and Shop program, Sunday, June 24, 2007, from 11 a.m. to 1:30 p.m., during the American Library Association (ALA) Annual Conference in Washington, D.C. The awards will be presented to the winners on that day. Free samples of library public relations materials from dozens of libraries will be available for attendees to "Swap and Shop" during the program.

Entries must be postmarked by April 1, 2007. For a copy of the entry form, visit or contact Luke Vilelle ( or 540.231.1108).

The mission of the Library Administration and Management Association ( is to encourage and nurture current and future library leaders, and to develop and promote outstanding leadership and management practices. LAMA is a division of the American Library Association.