Teen Read Week'sTM 2007 Web site launched with benefits for early registration

Contact: Stephanie Kuenn
YALSA Communications Specialist
312-280-2128
skuenn@ala.org
For Immediate Release
April 24, 2007

Teen Read Week’s™ 2007 Web site launched with benefits for early registration

CHICAGO - The Young Adult Library Services Association (YALSA), the fastest growing division of the American Library Association (ALA), is pleased to announce the launch of its Teen Read WeekTM 2007 Web site, which includes benefits for early registration. Teen Read WeekTM 2007’s theme, “LOL @ your library®,” encourages teens nationwide to read something humorous, light, and entertaining just for the fun of it. This year’s celebration will be held October 14–20, 2007.

The first 100 registrants to sign up for YALSA’s Teen Read WeekTM will receive a free unabridged audiobook from a Printz or Alex Award-winning author. One winner, selected at random, will receive an audiobook library collection of 12 titles by Printz and Alex Award–winning authors. Prizes include audiobooks by Angela Johnson, Markus Zusak, M. T. Anderson, Meg Rosoff, Kazuo Ishiguro, David Mitchell, Michael Lewis, and more. These free audiobooks are compliments of Listening Library, a Teen Read Week Promotional Partner.

The first 500 registrants will receive a galley from Promotional Partner Little, Brown Books for Young Readers and be entered into a drawing for a signed set of the Twilight series, including “Eclipse,” the newest book available August 7 or a signed set of the Gossip Girls paperbacks, books 1–12, plus the hardcover prequel, which will be available in October.

In addition, Teen Read WeekTM will send to the first 50 new regular members who join YALSA through the Teen Read WeekTM Web site, www.ala.org/teenread, the Chronicles for Young Readers gift set by Margaret Weis and Tracy Hickman, which includes copies of “A Rumor of Dragons,” “Night of the Dragons,” “The Nightmare Lands,” “To the Gates of Palanthas,” “Hope’s Flamem” and “Dawn of the Dragons” courtesy of Teen Read Week Corporate Sponsor Mirrorstone Books, an imprint of Wizards of the Coast.

The Teen Read WeekTM Web site, www.ala.org/teenread, includes annotated lists of recommended reading for teens; tips for planning and promoting Teen Read WeekTM events locally; Teen Read WeekTM products available for purchase; links to the Teens’ Top Ten, a list of book favorites chosen by teens; resources to help generate publicity about library events; and more.

Now in its 10th year, the number of school library media centers, public libraries and bookstores that celebrate Teen Read WeekTM has grown steadily over the years. In 2006, over 3,500 participants registered on the Teen Read WeekTM Web site (www.ala.org/teenread).

Teen Read WeekTM’s national Corporate Sponsor is Mirrorstone Books, an imprint of Wizards of the Coast. Promotional Partners include Little, Brown Books for Young Readers, Listening Library, Penguin Books, and World Wrestling Entertainment, Inc. Nonprofit supporting organizations include the American Association of School Administrators, American Booksellers Association, Cable in the Classroom, International Reading Association, Kidsnet, Kids Care, The N/Noggin, National Association of Secondary School Principals, National Education Association, National School Boards Association, SmartGirl.org, Speak Up Press, Swept Away TV/The Rock Star Stories, and TeenInk.

Teen Read WeekTM is a national literacy initiative aimed at teens, their parents, librarians, educators, booksellers and other concerned adults. The purpose of the event is to increase the number of teens who are regular readers and library users. It began in 1998 and is celebrated the third week in October. For more information, contact the YALSA office by e-mail at yalsa@ala.org, or by phone at 1-800-545-2433, ext. 4387.

For 50 years, YALSA has been the world leader in selecting books, videos, and audio books for teens. For more information about YALSA or for lists of recommended reading, viewing and listening, go to www.ala.org/yalsa/booklists, or contact the YALSA office by phone, 800-545-2433, ext. 4390; or e-mail: yalsa@ala.org.