ALA and Idearc Media Corp collaborate to ‘makeover' Fort Worth Public Library's Riverside branch during National Library Week

Michael Dowling
Director, International Relations Office
Debbie Johnson
Public Relations - Strategic Community Investments
Idearc Media
For Immediate Release
April 16, 2007

ALA and Idearc Media Corp collaborate to ‘makeover’ Fort Worth Public Library’s Riverside branch during National Library Week

CHICAGO - The Riverside branch of the Fort Worth (Texas) Public Library is receiving a ‘makeover’ during National Library Week thanks to the ‘Idearc Media-American Library Association Reading Renovation Volunteer Project.’

With support from Idearc Media, publisher of the Verizon Yellow Pages and home to, and its 100 employee volunteers, the Riverside branch is undergoing a transformation that will provide attractive new children’s and young adult areas in a setting that now will reflect the heritage of its predominately Hispanic/Latino population.

Over the course of three days Idearc Media volunteers are moving collections, landscaping, installing colorful furniture, and painting walls-highlighted by the creation of new murals.

"We are grateful to both Idearc Media and the American Library Association for their efforts to enhance the Riverside Branch Library. Public-private partnerships like the Reading Renovation Volunteer Project are essential components of our mission to provide quality public services to the citizens of Fort Worth,” said Gleniece Robinson, Fort Worth Public Library Director. “This project will help reinvent the library, presenting an image that reflects the diverse heritage of this unique community."

The library will celebrate National Library Week when its doors reopen on Friday, April 20.

“Community involvement is much more personal when you roll up your sleeves and get to work,” said Janet Stevens, senior vice president-public relations for Idearc Media. “Our employees are excited about the library refurbishing project because it gives them the opportunity to personally support Idearc Media’s focus on creating communities of readers. This is an example of how our employees are always ready to get involved with communities where they live and work.”

This is the first of three ‘Idearc Media-American Library Association Reading Renovation Volunteer’ projects that will take place this year.

Idearc Media connects buyers with sellers through its multi-platform advertising solutions, and is the largest publisher of Spanish language directories in the United States. For more information visit