LAMA seeks entries for PR Makeover event

Contact: Fred Reuland


(312) 280-5032
For Immediate Release

March 20, 2006

LAMA seeks entries for PR Makeover event

CHICAGO — The Library Administration and Management Association (LAMA) Public Relations and Marketing Section’s Swap and Shop will hold its second annual “PR Makeover” as part of this year’s Swap and Shop show. Libraries of all types are invited to submit library brochures for consideration by May 1, 2006. With the assistance of professional marketing and graphic designers, the “PR Makeover” will demonstrate how library brochures might be improved.

Linda Wallace and Peggy Barber, co-founders and principal consultants with Library Communications Strategies, will select three library entries to be “made over” in both a low cost and higher end formats. The makeovers will be unveiled during the Swap & Shop event on Sunday, June 25, 2006 from 11 a.m. to 1:30 p.m. during the American Library Association (ALA) Annual Conference in New Orleans. A PR Makeover display will include the “before” and “after” versions of the brochures. Swap & Shop attendees also will be able to consult with Linda Wallace and Peggy Barber during the event.

To submit a brochure for consideration, email or mail two copies of each entry to arrive no later than May 1, 2006. Send to or LAMA PRMS PR Makeover, 5109 North Ravenswood Avenue, Chicago, IL 60640. Include the name of the library making the submission, library staff contact name, mailing address, email address and phone number. Short questions about entries can be directed to Swap & Shop committee chair, Jennifer Keohane (860-658-7663 or

LAMA, a division of ALA, encourages and nurtures current and future library leaders, and develops and promotes outstanding leadership and management practices.