PR materials sought for Swap & Shop

Fred Reuland
LAMA, Marketing Specialist
For Immediate Release
June 6, 2005

PR materials sought for Swap & Shop

CHICAGO - Libraries of all types and sizes are invited to share their creative public relations efforts with colleagues at the annual program, "Swap & Shop: Great PR Exposed," at Annual Conference in New Orleans on Sunday, June 25, from 11 a.m. to 1:30 p.m. in the Exhibit Hall of the Morial Convention Center.

Swap & Shop showcases public relations materials (annual reports, newsletters, reading promotions and more) including the winners of the Best of Show, a juried selection of the best PR materials produced in the past year, and the 2007 John Cotton Dana Awards for outstanding achievement in library public relations.

Items must be received by June 16, 2006.

Library professionals from across the U.S. and around the world will have the opportunity at "Swap & Shop: Great PR Exposed" to gain international exposure for their best marketing and promotional items and to fill their Swap & Shop tote bags with free samples of library promotional materials. PR experts will be available for consultation and discussion of PR 'makeovers' - professional redesigned examples of how to improve PR materials.

Please send 100-300 copies of your library's best marketing and promotional items to:

ALA Annual Conference

Swap & Shop - Special Event Area

C/O GES Exposition Services

3515 Conti Street

New Orleans, LA 70119

All shipments must include a
Swap & Shop Shipping label.

For more information contact: Jennifer Keohane, chair, Swap & Shop, at the Simsbury Public Library, (860) 658-7663 or

The Swap & Shop Committee from the Public Relations and Marketing Section of the Library Administration & Management Association (LAMA), a division of ALA, sponsor the Swap & Shop.