Register by December 9, 2005 for ACRL workshops on assessment, information literacy and marketing

Contact: Margot Sutton Conahan


For Immediate Release

November 14, 2005

Register by December 9, 2005 for ACRL workshops on assessment, information literacy and marketing

CHICAGO - The Association of College and Research Libraries (ACRL) is offering four workshops in conjunction with the 2006 American Library Association (ALA) Midwinter Meeting in San Antonio on January 20, 2006. The advance registration deadline is December 9, 2005; registration materials are online at

"Assessing Information Literacy Learning Outcomes” (Friday, January 20, 8:30 a.m. - 4:30 p.m.) will demonstrate the fundamentals needed to assess student learning outcomes in information literacy. Workshop participants will discover how assessment is directed towards various stakeholders, including librarians, faculty, administration, students, and accrediting institutions. Participants also will have an opportunity to write learning objectives linked to the
Information Literacy Competency Standards for Higher Education.

"Assessment in Academic Libraries: Using the ACRL Standards for Continuous Evaluation” (Friday, January 20, 8:30 a.m. - 4:30 p.m.) introduces the ACRL
Standards for Libraries in Higher Education (2004) as a framework for assessing academic libraries. Participants will learn how to use commonly collected information: statistics for internal and peer comparison of inputs and outputs, as well as user satisfaction and service quality data for evaluating the academic library. Attendees will discover how to incorporate performance indicators and outcomes assessment measures for assessing the impact of librarians and libraries on student learning.

“Creating a Marketing Plan for Your Academic and Research Library ” (Friday, January 20, 8:30 a.m. - 4:30 p.m.) will illustrate how participants can develop a marketing plan for their library. Using the ACRL @ your library
® campaign participants manual, attendees will participate in a series of exercises that can be used to create a marketing plan. Exercises include identifying customers, products/services, developing marketing messages, identifying and choosing marketing vehicles, establishing marketing options, and developing both cost and benefits analysis for the marketing plan. Participants will return to their institutions with a framework to develop and implement a marketing plan.

“Combating the Culture of Copy: Information Literacy Interventions for Plagiarism” (Friday, January 20, 1:00 – 4:30 p.m.) will help attendees explore how the academy views the growing need for anti-plagiarism instruction, offering insight and proven strategies for working with faculty, students, and administrators struggling in the cut and paste age. Practical examples of discipline-based approaches and brainstorming for process-based assignments will be presented to show how both librarians and discipline faculty can partner to help students understand the many issues surrounding the ethical and legal use of information.

Complete details about these ACRL professional development workshops are available online at Questions? Contact

ACRL is a division of the American Library Association (ALA), representing more than 13,000 academic and research librarians and interested individuals. ACRL is the only individual membership organization in North America that develops programs, products and services to meet the unique needs of academic and research librarians. Its initiatives enable the higher education community to understand the role that academic libraries play in the teaching, learning and research environments.